Modest, Saccharine, Traditional
"Life is sweet when you're sweet."
McDonald’s Honey is Grade A, simple, and delicious. As such, its fans tend to be exceedingly happy and approachable. Honey is also uncomplicated, practical, and transparent—so, too, are its fans. When with a Honey supporter, their intentions and attitude are clear, and their relentless optimism helps us all see the golden side of life. Those who surround themselves with Honey people find their positivity sticks to them, too. All in all, it’s no doubt Honey and its fans are pretty sweet.